Why is Luxury Packaging Important?

Why is Luxury Packaging Important?

Sixty-one percent of consumers are far more likely to repeat the purchase of a product that comes with premium packaging. In recent years, demand for specific types of luxury packaging has grown, especially eco-friendly packaging materials. Consumers are becoming increasingly conscious of their dollar’s environmental impact and seek out conscious brands with a like-minded vision.

Tiffany & Co. is an excellent example of the importance of luxury packaging. They needed designs that matched the elegance of their jewelry and created the robin egg blue box with a white satin ribbon, exuding luxury and refinement. This simplistic yet uniquely upscale design now stands as a symbol of exclusivity and has become packaging that buyers automatically associate with their high-quality products and brand.

When designing a luxury packaging design for your products, you’ll want to incorporate branding, your target consumer, and the overall unboxing experience.